MagTek Introduces SureSwipe
Magnetic Stripe Reader
New Dual
Head Magnetic Swipe Reader Delivers
Accuracy and Speed
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Carson, CA – October 30, 2006
– MagTekŪ, Inc, a global leader in
electronic payment technology,
announces SureSwipe, a 3-track
bi-directional dual-sided magnetic
stripe reader, designed specifically
to read any magnetic stripe card
regardless of which way the magnetic
stripe is facing when swiped through
the MSR. With a 99.9% accuracy rate,
SureSwipe ensures the card data will
be read on the first swipe every
time.
“Introducing SureSwipe into our well
established and successful MSR
product line was simply the next
logical step in a natural evolution
for our Magnetic Stripe Reader, a
flagship product for MagTek,” said
Sarah Irato, Senior Vice President,
Sales and Marketing at MagTek.
“SureSwipe will significantly reduce
card holder confusion at the point
of sale or anywhere the consumer
uses magnetic stripe payment cards,”
continued Irato.
SureSwipe is compatible with all
MagTek’s existing swipe USB MSRs.
The design, configuration and
footprint also interface seamlessly
with leading electronic cash
registers, POS terminals and
keyboard emulation devices.
Key features of SureSwipe include:
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It is compatible with any device
with a host USB interface.
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It does not require any special
software drivers.
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It will operate in the
traditional USB HID mode or as a
USB Keyboard Emulation device.
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About MagTek
Since 1972, MagTek has been a world
leader in electronic transaction
technology, from magnetic stripe
card readers and writers to
high-accuracy MICR check readers and
scanners, secure PIN issuance and
cardholder verification systems. The
company's products and components
are in use today at point-of-sale
(POS) and back-office locations in
thousands of companies around the
world; incorporated into kiosks and
ATMs, banking customer service
terminals, custom retail POS
terminals, and restaurant and
hospitality equipment. MagTek is
based in Carson, California and has
sales offices throughout the United
States, Europe, and Asia, with
independent distributors in over 40
countries. |
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