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Cindy McCall Promoted to
CBORD’s Vice President
of Marketing
September 18, 2008
Ithaca, New York—The
CBORD Group, Inc., today
announced that Cindy
McCall, previously
CBORD’s Director of
Marketing, has been
appointed Vice President
of Marketing. McCall
will oversee the
promotion and marketing
of CBORD’s entire
product line, including
campus and cashless card
systems, food and
nutrition service
management software,
housing and judicial
process management
software, and integrated
security solutions.
As Vice President of
Marketing, McCall’s
primary responsibilities
will include targeting
marketing efforts to the
healthcare, college and
university, continuing
care, and corporate
industries; branding the
CBORD® image
and name; and providing
both the CBORD marketing
team and clients with
the support necessary to
achieve their
objectives.
McCall joined CBORD in
2002 as a marketing
manager, and in 2005 was
promoted to Director of
Marketing.
“The promotion of Cindy
McCall to Vice President
of Marketing is a
well-deserved
accomplishment, and she
is a welcome addition to
CBORD’s senior
management team,” said
Tim Tighe, President of
CBORD. “Throughout her
CBORD career, Cindy has
demonstrated her ability
to guide our marketing
efforts, and she has
made great strides in
fortifying our place as
a leader in the
industries we serve. Her
leadership will greatly
contribute to CBORD’s
positioning as a
single-source provider
that delivers integrated
solutions to clients
across all markets.”
About The CBORD Group
The CBORD Group serves
colleges and
universities, healthcare
facilities, chain
restaurants,
supermarkets, continuing
care facilities,
corporations, and a host
of other market
segments. CBORD’s
products are used in
food service, catering,
nutrition services,
online ordering,
cashless dining, campus
ID card privilege
control, access control,
integrated security,
housing services, and
other institution-wide
activities. The CBORD
Group serves more than
6,000 clients in the
U.S., Canada, Europe,
South Africa, the Middle
East, New Zealand, and
Australia.
The CBORD Group was
founded in 1975. Today
it employs more than 475
professionals. To learn
more about CBORD, visit
us at
www.cbord.com.
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