James Madison University and Case Western Reserve University choose Student Advantage's "SA Cash" to expand their one-card programs

Students can use their ID instead of cash or credit at local merchants

James Madison University and Case Western Reserve University have selected Student Advantage, Inc.'s (Nasdaq: STADD) SA Cash program to launch an off-campus stored-value "cashless" program for more than 30,500 students, faculty, and staff at the two schools.  Both programs are scheduled to be up and running this fall.

Adding the SA Cash function to the schools' IDs will enable students, faculty, and staff at James Madison and Case Western Reserve University to buy food, necessities, and entertainment at off-campus businesses in Harrisonburg, VA and Cleveland, OH, respectively. Students at the two schools currently use their IDs for on-campus dining, laundry facilities, building access, printing and copying services, and vending machines.

Student Advantage builds its off-campus networks, in conjunction with the university, by screening, recruiting and offering marketing support for local merchants. Student Advantage also provides merchants with proprietary transaction processing equipment that is compatible with the university's host system and permits transaction settlement through the university. Partner universities and Student Advantage share a percentage of each transaction. In addition, Student Advantage offers university card programs website maintenance and development services, and a communications plan that will inform students about the ID and its applications.

"James Madison University wanted to enhance our debit card program by providing our students and staff with the convenience of using their JACard FLEX accounts at off-campus merchants," said Becky Hinkle, director of card services at James Madison University. "SA Cash provided us with a solution that is a win/win situation for students, merchants and James Madison."

"We're extremely excited to provide more convenient and flexible dining options to our student body by taking our card program off-campus," said Richard Jamieson, director of campus services at Case Western Reserve University. "SA Cash is the type of program our students were looking for, and we're glad we could deliver it to them."

James Madison University and Case Western Reserve University follow the June 10 announcement that the University of Mississippi and William Paterson University have become a part of the SA Cash network of schools. The four universities are the latest in a growing number of campuses that have adopted the SA Cash Program. Other schools that have added Student Advantage's SA Cash function to their IDs include Dartmouth, Princeton, Johns Hopkins, Carnegie Mellon and American University.

About Student Advantage
Student Advantage, Inc. (Nasdaq: STADD) is a leading integrated media and commerce company focused on the higher education market. Student Advantage works in partnership with more than 1,100 colleges, universities and campus organizations, and more than 15,000 merchant locations to develop products and services that enable students to make purchases less expensively and more conveniently on and around campus. Our university and business relationships allow us to sell campus-specific consumer products and licensed collegiate sports memorabilia directly to parents, students and alumni. We reach our consumer base offline through the Student Advantage

Membership, Student Advantage Campus Services, which includes Campus Card Services and six Fundraising Service Programs, and online through our highly-trafficked Web sites studentadvantage.com, CollegeClub.com and CollegeSports.com, the hub site for our Official College Sports Network.

About SA Cash
SA Cash is an outsourcing solution that helps universities enhance the student experience by expanding the purchasing utility of their University ID stored-value program off-campus. Student Advantage develops and manages a comprehensive off-campus merchant network on behalf of the university that includes merchant acquisition, terminal procurement, merchant set-up & training, funds settlement, merchant care and promotional savings programs. Furthermore, Student Advantage provides account management resources dedicated to maximizing program performance and minimizing administrative burden to the University. In addition to driving increased student usage and enabling universities to generate incremental revenue from off-campus merchant sales, SA Cash helps universities to realize cost efficiencies by leveraging community resources during non-peak operating periods. As a "cashless" method of payment, SA Cash provides students with a safe way to transact around campus while offering parents a convenient funding and budgeting tool. Complementary to SA Cash are additional campus card solutions including marketing & creative services, Web site development, e-mail management, and professional consulting services.