Opening - Brand and Marketing Coordinator (Auxiliary Services)

The Brand and Marketing Coordinator will play a pivotal role in advancing the strategic goals of UMass Auxiliary Enterprises (AE) through comprehensive marketing, brand development, and communications efforts. Reporting to the Senior Director of Auxiliary Enterprises Procurement & Strategy, this position will focus on formulating strategic partnerships, implementing marketing initiatives, and maintaining brand consistency across various platforms while utilizing data analytics to inform decisions and optimize performance. The role requires a blend of creativity, analytical skills, and project management expertise to support the mission and values of Auxiliary Enterprises at UMass Amherst.  

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