University of Southern California Presented with NACCU 2018 Best Marketing Campaign Award

Posted By: Crystal Bazarnic

University of Southern California’s USCard Services Presented with NACCU’s 2018 Best Marketing Campaign Award

Phoenix, AZ – May 14, 2018 – NACCU is proud to announce that USCard Services at the University of Southern California is the recipient of the 2018 NACCU Best Marketing Campaign Award. NACCU Board President Ken Boyer presented the award to Loryetta Council and William Bourlier during the 25th Annual NACCU Conference in Reno on April 25, 2018.

When USCard Services found themselves dissatisfied with the participation of students submitting images online and the way ID cards were distributed during orientations, they met with the Orientation Program’s senior leadership to express their interest in being more active in the orientation programs to benefit both groups while enhancing the orientation experience for students.

USCard began an email and postcard program to reach new students attending one of USC’s 19 new student orientation programs. ID cards were distributed with an information-filled postcard at the Student Services Expo, where students becoming part of the Trojan family were celebrated with Instagram posts. A lucky freshman was awarded a USC backpack during each of the freshman orientation’s Instagram raffle.

The results were significant. Online image submittal and ID card distribution for each orientation event increased from 83% of all participants during the Summer 2016 orientation cycle to 94% for Summer 2017. Credit card deposits increased by 8%. Cash deposits increased 40%. USCard mobile app downloads increased by 158%, and there were 1,578 new registrations for the Tapingo app. Attendance at the Student Services Expo increased dramatically and parents and students were more engaged and felt more involved as “official Trojans”.

NACCU congratulates the University of Southern California as the recipient of the 2018 NACCU Best Marketing Campaign Award.


About the NACCU Best Marketing Campaign Award

The NACCU Best Marketing Campaign Award is presented to an institution to recognize implementation of an integrated marketing strategy that has achieved measurable results, to encourage participation in the Association and the industry, and to gather ideas and resources that can be shared by other NACCU Members

The Marketing Awards Committee evaluates and scores each submission based on a common scoring method. The nomination receiving the top score is the recipient.


NACCU provides members access to a network of campus identification and transaction system resources to integrate and streamline campus operations, and enhance the student experience. NACCU’s mission is to advance the position of higher education transaction and identity systems through professional development and leadership opportunities for its members to stay current in an ever-changing environment.